Amazon funds animoto
Tiny URL: http://tinyurl.com/62jcl5
Animoto today announced that it has received an unspecified amount of funding from Amazon for its video production web application. The service, launched in August 2007, has had more than 160,000 registered users, about 7.5% of them signing up for premium services, the company said. Animoto Productions is based in New York City with an office in San Francisco.
According to their press-kit “Animoto.com is a web application that creates MTV-style videos with the click of a button. Users simply choose a song and images. Animoto then automatically generates a unique video for them. No two videos are ever the same.”
Many of the post-production techniques that the founders used while working as producers for MTV, Comedy Central & ABC are used in Animoto’s patent-pending Cinematic Artificial Intelligence developed to think like an actual editor and director. The resulting video is produced in a widescreen format, containing the visual energy of a music video and the emotional impact of a movie trailer.
Animoto also integrates and works with other popular social networks like Facebook, YouTube™ and uses Amazon Web Services for all it infrastructure needs.
