Google opens content network to 3rd parties
Tiny URL: http://tinyurl.com/5ko85x
In a press release today, search giant Google today announced that is it opening it’s content network to approved third parties. Google will now be able to accept advertising tags from third parties giving advertisers the choice of working with approved agencies. Publishers benefit from this with more ad inventory in Google’s content network relevant to their pages.
Previously Google has kept this closed as it did not have an integrated system to monitor 3rd party ads with respect to Google’s ad format standard and policies. They now have the system in place and this will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.
This is good news for many small ad aggregation companies that want to sell their ad inventory and will give their advertisers an opportunity to reach out to more users.
According to the press release - Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience.
Currently certified third parties include
- Advertiser ad servers: DoubleClick (DFA), Mediaplex
- Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
- Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
