HP labs announces sustainable IT initiatives
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HP labs today announced new initiatives since it’s restructuring effort to streamline research projects. The new direction for HP Labs is to pursue 20 to 30 large research projects – instead of the 150 smaller projects in the past – based on insight gained from newly expanded relationships with universities, partners, customers and venture capitalists.
The new inititatives announced today include
Sustainable datacenter
The project focuses on reducing the carbon footprint of data centers by 75 percent while simultaneously reducing the total cost of ownership. An average data center that consumes five megawatts of electricity annually could power more than 4,300 homes in the United States for a year. This research project will enable companies to drastically reduce the amount of electricity consumed in the data center.
Replacing copper with light to improve energy efficiency
A second sustainability research initiative is focused on replacing the copper-based electrical connections used in today’s IT systems with optical laser communication links resulting in more power efficient and denser systems.
The Photonic Interconnect project, led by HP Senior Fellow and Director of Information and Quantum Systems Lab, R. Stanley Williams, builds on years of research dedicated to building photonic optical connections and components.
New approach for modeling and measuring energy and material use
HP Labs also introduced a third new project focused on developing a set of tools that can model, predict, measure and manage the environmental impact of product manufacturing, supply chains and business processes.

