Google sites top US online video viewership for April
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June 20th, 2008 • Related • Filed Under
comScore has released video viewership numbers for US internet users for the month of April. 11 billion videos were viewed in April down from 11.5 billion views for March. Google sites topped the list with 38% market share. YouTube accounted for 98% viewership among Google sites and remains the undisputed leading online video destination.
Other notable findings from April 2008 include:
- 71 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 228 minutes of video.
- 18-34 year olds were the heaviest viewing segment, watching an average of 287 minutes per viewer.
- 82.1 million viewers watched 4.1 billion videos on YouTube.com (49.8 videos per viewer).
- 46 million viewers watched 481 million videos on MySpace.com (10.4 videos per viewer).
- The average online video duration was 2.8 minutes.
