Internet advertising grows in Q1 2008
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Internet advertising impressions grew by 14.7% in the first quarter of 2008 when compared to the same period in 2007. Sponsored search link advertising and rich media led drove overall growth. This is good news for Google, the online search industry leader which leads the competition in sponsored search. Yahoo is a distant second with 20.6% of the search market.
Among online advertisers, the health and telecommunications industries posted strong increases in sponsored search link impressions, up 108% and 80% respectively. Hardware and electronics advertisers drove results in display impressions with 65% growth, followed by automotive and consumer goods companies, who posted increases of 45% and 42% respectively. Financial services companies, historically among the largest online advertisers, decreased investment during the period in both sponsored search impressions, down 15%, and display impressions, down 13%.
The overall US advertising industry however has been flat in Q1 2008 with 50% if the top 10 advertisers increasing their spending but the remaining 50% cutting down on advertising spending.
SOURCE: Nielsen
