TIVO inks deal with Amazon, now also offers YouTube videos
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TiVo and Amazon have signed an agreement to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their TiVo remote control. With this new Product Purchase feature, television advertisers will have the unique ability to market products sold through Amazon.com on any broadcast or cable network, any TV show, or via any of TiVo’s extensive interactive advertising features.
“Product Purchase adds a whole new dimension to the TV viewing experience,” said Evan Young, Director of Broadband Services for TiVo Inc. “By teaming with Amazon.com, TiVo enables viewers to purchase products related to their favorite TV shows or that they’ve seen in TV ads without leaving their couch. For example, if a guest on the Daily Show or Oprah has a new book, CD, or DVD out, you can purchase it on Amazon.com using your TiVo remote without missing a second of TV, whether the viewer is watching live or recorded.
Consumers will also be able to use TiVo’s Universal Swivel Search to easily explore and buy products associated with their favorite shows, movies, actors, and directors, directly from the television set using their TiVo remote.
TiVo’s Program Placement feature enables advertisers to target viewers with related products via specific shows and genres. Interactive Tags enhance traditional commercials and make them actionable, allowing consumers to get additional information or take advantage of unique offers while automatically pausing their program.
Starting today, TiVo will launch the new service to consumers by merchandising products related to several high profile shows, including but not limited to The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert Report, and Burn Notice. Broadband-connected Series2™ Series3™ and TiVo HD DVRs will be able to take advantage of this new feature.
Tivo also announced a partnership with YouTube a few days ago for broadband-connected subscribers with TiVo Series3™ and TiVo HD DVRs, to access hundreds of millions of user generated videos hosted on YouTube.
