Google puts competition to shame in online video usage
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comScore, a leading digital analytics company, today released latest numbers for online video usage. The results? Well Google is leading the pack and is putting the rest of the competition to shame. In the month of July, Americans viewed more than 11.4 billion videos for a total duration of 558 million hours.
Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), with YouTube.com accounting for more than 98 percent of all videos viewed at Google sites.
Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu ranked eighth with 119 million videos, representing 1 percent of all videos viewed.
Google is yet to figure out a way to successfully monetize it’s video assets in a meaningful way. However, the opportunities are huge considering it’s monstrous leadership in the market.
Other notable findings from the July report include
- 75 percent of the total U.S. Internet audience viewed online video.
- Americans spent a total of 558 million hours watching online video during the month.
- The average online video viewer watched 235 minutes of video.
- 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).
- 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).
- The duration of the average online video was 2.9 minutes.
