Mobile game trial company Mpowerplayer raises $2.5 million series A
Tiny URL: http://tinyurl.com/6gnzv3
Mpowerplayer, the mobile game trial and merchandising solutions company for the wireless industry, announced today that it has secured $2.5 million in Series A funding. The round includes investments from New Atlantic Ventures, the Center for Innovative Technology GAP Fund, and LaunchBox Digital.
The company is aiming at casual gamers through game trials using widget based technologies. Current customers for Mpowerplayer include EA Mobile, Sega Mobile and use Mpowerplayer to run their demo applications.
Find, Try and Buy Mobile games - Mpowerplayer
The Mpowerplayer platform, with it’s game catalog on popular social networks and mobile game websites, allows users to try applications online on a PC before buying it for their mobile devices. The company has more than 1.5 million users worldwide and has served over 15 million mobile game demos.
“70 percent of online consumers play games in their web browser, but less than 5 percent play games on their mobile phone,” said Michael Powers, CEO of Mpowerplayer. “Every one of these people carries a game console in their pocket, but they need to discover what they can do with it.”
Mpowerplayer already has launched a facebook application, the mobile game arcade where users can search a catalog and play trial versions on their PC in a windows that resembles your mobile device and is powered by Java. Users can also search for popular games from game publishers and mobile carriers.
Mpowerplayer will use the funds to accelerate adoption of its widget-based mobile game catalog on the leading social networks and game-oriented community web sites.
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