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Google increases search market share in August

September 21st, 2008 • Related • Filed Under

Google is one of the most popular web destination among internet users. The company continues to grow it’s online search market share and currently holds top spot. According to comScore’s August search engine rankings, Google increased it market share by 1.1% at the expense of Yahoo and Microsoft, which were down by 0.9 and 0.6 percent respectively.

The results in the study include search conducted on video sites like YouTube and searches performed by online shoppers in sites like Amazon. Online search is now an internet lifestyle, no. 2 after e-mail.

Google Sites led the U.S. core search market in July with 63 percent of the searches conducted, up from 61.9 percent in July, followed by Yahoo! Sites (19.6 percent), Microsoft Sites (8.3 percent), Ask Network (4.8 percent), and AOL LLC (4.3 percent).

comScore Expanded Search Query Report August 2008 vs. July 2008 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Expanded Search Entity	Search Queries (MM)
Expanded Search Entity	Jul-08	Aug-08	Percent Change Aug-08 vs. Jul-08
Total Expanded Search	17,158	17,271	1%
Google Sites	9,945	10,158	2%
Google	7,463	7,594	2%
YouTube/All Other	2,482	2,564	3%
Yahoo! Sites	2,546	2,427	-5%
Yahoo!	2,510	2,393	-5%
All Other	36	34	-6%
Microsoft Sites	1,090	1,021	-6%
MSN-Windows Live	1,058	988	-7%
Microsoft/All Other	32	33	3%
AOL LLC	814	839	3%
AOL Search Network	452	468	4%
MapQuest/All Other	362	371	2%
Fox Interactive Media	547	593	8%
MySpace	539	585	9%
All Other	8	8	0%
Ask Network	535	572	7%
Ask.com	364	357	-2%
MyWebSearch.com/ All Other	171	215	26%
eBay	435	434	0%
Craigslist.org	340	335	-1%
Facebook.com	173	186	8%
Amazon Sites	166	168	1%